360 Marketer & M&A Valuation Improvement Strategy

Steve Kirschner, CMO, is a marketing professional and veteran entrepreneur. He started his career on Madison Avenue in advertising and subsequently worked in virtually every aspect of the modern marketing mix, with a specialization in public relations. Steve co-founded MarketWare, a merchandising software developer that became market-dominant and had a successful M&A that was entirely funded with angel capital – so he’s a big believer in angel funding for startups. Today Steve helps companies improve their marketing and prepare for M&A with a goal of increasing exit valuations. Steve holds a B.S. in Communications from Boston University along with an MBA from Harvard University. Today Steve serves on the board of directors for the Harvard Business School Alumni Angels Association. Steve lives in Atlanta, Georgia with his family where he is authoring a book on a new theory of marketing communication, mentors entrepreneurs, and plays guitar badly.

Core Competencies:

• Critical Marketing Decisions

• Marketing Strategy & Execution

• M&A coaching

• M&A valuation enhancement

• Delighted to be working with VentureXperts in their innovative value-added concept.

“I optimize marketing by examining and revamping marketing strategy, process, plans, and teams. I also use marketing to help amplify M&A valuations. Enhanced marketing yields higher exits by attracting more buyers to your transaction.”