Natalie
Communications & Copywriting Specialist
Natalie Pawelski specializes in story. She dives deep into understanding where clients are coming from and where they want to go, develops powerful messaging, and writes compelling content, from op-eds, talking points and press materials to web copy and social media posts. She collaborates on crafting strategic communications plans and on responding to unexpected opportunities and unforeseen crises.
Natalie’s recent projects have ranged from helping climate justice leaders with op-eds to writing marketing copy for a multinational corporation. For video and television projects, including producing corporate videos and writing for a nationally syndicated television program, she draws on her experience as a CNN reporter.
As CNN’s environment correspondent and host of the award-winning program Earth Matters, Natalie reported from the White House to Yellowstone, and from Appalachia to Times Square. Her work was also featured on CNN.com, CNN Radio, and CNN International. Natalie was elected to the board of directors of the Society of Environmental Journalists, and served on advisory boards for the Radio and Television News Directors Foundation and the Institutes for Journalism and Natural Resources.
Natalie also served as Vice Consul for Political, Press, and Public Affairs at the British Consulate-General in Atlanta. Her responsibilities included media relations, crisis communications and public diplomacy in six Southern states. She also produced videos for use at Foreign Office embassies and consulates worldwide.
Natalie was a Nieman Fellow at Harvard University, earned a master’s in journalism from Columbia University, and graduated cum laude from Georgetown’s School of Foreign Service. She taught journalism and media ethics at Oglethorpe University, and has spoken at colleges and conferences in the U.S. and abroad.
Core Competencies:
Writing & editing
Strategic communications
Messaging & talking points
Thought leadership
Website copy
Video scriptwriting & production
Media training
“I specialize in telling clients’ stories in compelling ways, in order to help clients achieve their goals. As a former network news correspondent and show host, I know how to turn complicated material into copy anyone can understand. I’ve written for CEOs, scientists, Hollywood A-listers, and elected officials, and have helped all kinds of nervous people relax and enjoy working with the media.”
